Our name means more than just something thats hard to say.

When coming up for the name for our business we wanted something that encapsulated more than just a catchy logo and some corny word.

In the end it came back to the fact that we don't want to be just a business;

• We want to remain people that care

• We want to work for the benefit of everyone

• We want to be good humans and work with good humans

• We want to consider each person that our advice will effect

This, along with our joint attraction to all things Japanese led us to the name Hitobito which translates to ~ (collective) people, each person, everybody.

It might be altruistic but really, what's wrong with that?