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  • Simon Moir

Our name means more than just something thats hard to say.

Updated: Aug 19

When coming up for the name for our business we wanted something that encapsulated more than just a catchy logo and some corny word.


In the end it came back to the fact that we don't want to be just a business;

  • We want to remain people that care

  • We want to work for the benefit of everyone

  • We want to be good humans and work with good humans

  • We want to consider each person that our advice will effect

This, along with our joint attraction to all things Japanese led us to the name Hitobito which translates to ~ (collective) people, each person, everybody.


It might be altruistic but really, what's wrong with that?




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